by Peter Hoppenfeld | Jul 21, 2014 | Compliance, News
The Canada Anti-Spam Law is now in effect. Compliance is manageable and can be reasonably navigated, if you know the rules. My observation, representing marketers who have activities on both sides of the border is that there is a lot of mis-information about the...
by Peter Hoppenfeld | Jun 18, 2014 | Business, News
So, here is the dilemma – You have Dr. Oz, an extraordinarily charismatic public figure who has a platform and style that empowers his audience to think about health and wellness. But his choice of “remedies” and his gift of gab have led to the hijacking of his name...
by Peter Hoppenfeld | Jun 6, 2014 | Business
It seems to be the season for negotiating book deals. For the active content creator who has vibrant on-line presence, live and digital “platforms,” and is consistently blogging, writing, via video, audio or even smoke signals, the world of traditional publishing is...
by Peter Hoppenfeld | Apr 30, 2014 | Business, Health
I applaud Dr. Oz for putting his foot down and taking action to stop marketers from using his name, picture and videos to promote their products without his permission. Given the proliferation of passive affiliate marketing arrangements, the rip-off of Dr. Oz’s...
by Peter Hoppenfeld | Jul 16, 2013 | Entrepreneurship, Products
I have no doubt (especially given conversations I’ve had with clients, friends and “industry” leaders) that there is a need for a course that focuses on the business and legalities of marketing and to focus in a very real way on: How to Make the Deal How to Build a...
by Peter Hoppenfeld | Jun 29, 2013 | Business, Compliance, FTC
“Results Are No Longer Typical” and Your Advertising & Marketing Face the Biggest Changes in Compliance in a Generation The use of testimonials and endorsements has always been a central element to advertising, marketing, email, direct mail and infomercial...
by Peter Hoppenfeld | Jun 29, 2013 | Compliance, FTC
The Most Ignored FTC Rule in the Live Event/Seminar Industry The seminar or conference setting to deliver content and sell additional training, products and services is a well-known, popular and “bread and butter” direct marketing strategy. Amazingly, speakers...
by Peter Hoppenfeld | Jun 29, 2013 | Compliance, FTC
Consumers love things that are free and marketers love to “give” “free” stuff away to get customers to buy their stuff. I review offers for clients all the time and a common question is when is “free” really “free” and when “free” be legally used in an offer....
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