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Results Are No Longer Typical

Results Are No Longer Typical

“Results Are No Longer Typical” and Your Advertising & Marketing Face the Biggest Changes in Compliance in a Generation The use of testimonials and endorsements has always been a central element to advertising, marketing, email, direct mail and infomercial...
What’s the Deal With “Free?”

What’s the Deal With “Free?”

Consumers love things that are free and marketers love to “give” “free” stuff away to get customers to buy their stuff.  I review offers for clients all the time and a common question is when is “free” really “free” and when “free” be legally used in an offer....