by Peter Hoppenfeld | Jun 29, 2013 | Business, Compliance, FTC
“Results Are No Longer Typical” and Your Advertising & Marketing Face the Biggest Changes in Compliance in a Generation The use of testimonials and endorsements has always been a central element to advertising, marketing, email, direct mail and infomercial...
by Peter Hoppenfeld | Jun 29, 2013 | Compliance, FTC
The Most Ignored FTC Rule in the Live Event/Seminar Industry The seminar or conference setting to deliver content and sell additional training, products and services is a well-known, popular and “bread and butter” direct marketing strategy. Amazingly, speakers...
by Peter Hoppenfeld | Jun 29, 2013 | Compliance, FTC
Consumers love things that are free and marketers love to “give” “free” stuff away to get customers to buy their stuff. I review offers for clients all the time and a common question is when is “free” really “free” and when “free” be legally used in an offer....
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