by Peter Hoppenfeld | Sep 8, 2020 | Business, Entrepreneurship, News, Products
Rework your business strategy to come out on top in this time of crisis. I recently came across this great article by Adriana Bourgoin on the SalesForce blog. It offers excellent insights on how physical retailers can connect with customers online. The COVID-19...
by Peter Hoppenfeld | Sep 3, 2020 | Business, Entrepreneurship, News, Products
Hear me speak on the legal aspects of dealing with canceled or postponed events. I’ve been called upon as a legal expert to contribute to a very interesting and timely summit covering Crisis Management Solutions for Event Hosts. This virtual summit to be held on...
by Peter Hoppenfeld | Sep 3, 2020 | Business, Entrepreneurship, News
Experts Speak About How to Pivot and Adapt in the Face of Crises. Earlier this year I was honored to be a panelist at an awesome and timely summit – The Platform & Profit Virtual Summit. It was a free online event from March 28 – 31, 2020 organized by...
by Peter Hoppenfeld | Sep 3, 2020 | Health, News
FDA Sends a Warning Letter to Infowars.com for Claiming Their Toothpaste & Gargle Cures COVID-19. The FDA recently sent a warning letter to Mr. Alexander E. Jones from Free Speech Systems LLC for making unauthorized, unsupported and unapproved claims on his...
by Peter Hoppenfeld | Sep 3, 2020 | FTC, Uncategorized
21 Warning Letters Sent by the FTC to Companies Making Unsubstantiated Claims About Coronavirus Prevention & Treatment The FTC has recently sent warning letters to another 21 companies allegedly claiming that their products can prevent or cure COVID-19. These...
by Peter Hoppenfeld | Mar 25, 2015 | Compliance, News
Be warned of the “Professional Plaintiff” A client recently received the ultimate “shakedown” letter – claiming violation of the California CAN-SPAM law as a result of getting 8 emails, demanding $80,000 in statute-mandated damages, yet willing to settle for $2400....
by Peter Hoppenfeld | Jan 8, 2015 | FTC, Uncategorized
NEW FROM THE FTC — Gut Check: A Reference Guide for Media on Spotting False Weight Loss Claims FTC COMPLIANCE UPDATE As part of its enforcement activities in the weight loss arena, the FTC has issued an advisory targeted to media outlets entitled — Gut...
by Peter Hoppenfeld | Dec 11, 2014 | Compliance, News
If a Story Is Viral, Truth May Be Taking a Beating. What’s more important in new-paradigm “journalism’, the truth (what a concept) or a viral explosion? You’d be surprised what the answer is. Some marketers focus only on views. Some embrace what has been described as...
by Peter Hoppenfeld | Nov 5, 2014 | Compliance, FTC
· Oct 14, a group of marketers who allegedly tricked consumers into buying phony health insurance are permanently banned from selling healthcare-related products under a settlement with the Federal Trade Commission. The settlement resolves...
by Peter Hoppenfeld | Aug 22, 2014 | News
I haven’t posted in a while — summer has its privileges. Today, however, I felt it very important to share a troubling trend in the community of IM’ers — bullying. As our “industry” has evolved, there has emerged a number of...
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