by Peter Hoppenfeld | Sep 11, 2020 | Business, Entrepreneurship, FTC, News, Products
It’s Simple. “100% Natural” Means Just That. FTC has charged four companies that market skin care products, shampoos, and sunscreens online for making false claims that their products are “all natural” or “100% natural,”...
by Peter Hoppenfeld | Sep 11, 2020 | Business, Compliance, Entrepreneurship, News, Products
Comparing Your Products with Those of Competitors’. I’m asked about this all the time… Where should marketers draw the line when comparing their products with competitors’. It’s one thing to indulge in “puffery” that says...
by Peter Hoppenfeld | Sep 11, 2020 | Business, Compliance, Entrepreneurship, News, Products
What Are You Willing to Give Back in Return for Something Free? An interesting article on the power of “free.” It is often a common sight in basketball games to see free hot dogs or rolled up tshirts catapulted into the crowds for eager fans to grab on to, often at...
by Peter Hoppenfeld | Sep 11, 2020 | Business, Entrepreneurship, News, Products
Retaining Ownership and Control Over Your Intellectual Property. This one is for all my author and speaker friends and clients. I recently had a great time talking with Mitchell Levy, Chief Aha Instigator of the Aha Amplifier (http://AhaAmplifier.com), and Peter...
by Peter Hoppenfeld | Sep 11, 2020 | Business, Compliance, Entrepreneurship, News, Products
FTC and FDA Have Stepped Up Focus on False Claims of Supplement Marketers The FTC and FDA have been extra vigilant lately, and have “stepped up” their focus and attention on the sale of supplements that don’t do what they are marketed to do, and on...
by Peter Hoppenfeld | Sep 11, 2020 | Business, Compliance, Entrepreneurship, News, Products
Law Firms Scouting for Plaintiffs and Looking for Quick Settlements. It’s a well-known fact that plaintiff lawyers start with identifying a target for a class action suit, and then try to find plaintiffs to join the class action. Unfortunately, it’s turned...
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