Featured Clients.
Peter been described as a “lawyer who really understands marketing” and “a marketer who happens to be a lawyer.” His approach to representing clients is a holistic approach that aims to bring peace of mind and direction to the business/legal issues that successful, dynamic entrepreneurs face on a daily basis. As a lawyer, advisor, counselor, friend and devil’s advocate, he aims to integrate himself into his clients’ inner circles and provide caring yet dynamic contributions to their lives and businesses.
Services.
Strategic Advisor
Peter is a seasoned strategist, advisor and transactional, commercial attorney with direct marketing, distribution, licensing, marketing, branding and operational expertise.
Legal Representation
Expansion Strategies
DIRECT MARKETING
SMART PLANNING
INDUSTRY LEADER
Media.
Blog.
From Uncertainty to Unprecedented Success
Rework your business strategy to come out on top in this time of crisis. I recently came across this great article by Adriana Bourgoin on the SalesForce blog. It offers excellent insights on how physical retailers can connect with customers online. The COVID-19...
Virtual Summit on Crisis Management Solutions for Event Hosts
Hear me speak on the legal aspects of dealing with canceled or postponed events. I've been called upon as a legal expert to contribute to a very interesting and timely summit covering Crisis Management Solutions for Event Hosts. This virtual summit to be held on...
A Timely Summit for Troubled Times
Experts Speak About How to Pivot and Adapt in the Face of Crises. Earlier this year I was honored to be a panelist at an awesome and timely summit - The Platform & Profit Virtual Summit. It was a free online event from March 28 - 31, 2020 organized by Gail...
Toothpaste to Cure COVID-19? The FDA Thinks Not.
FDA Sends a Warning Letter to Infowars.com for Claiming Their Toothpaste & Gargle Cures COVID-19. The FDA recently sent a warning letter to Mr. Alexander E. Jones from Free Speech Systems LLC for making unauthorized, unsupported and unapproved claims on his...
Warning Letters from the FTC
21 Warning Letters Sent by the FTC to Companies Making Unsubstantiated Claims About Coronavirus Prevention & Treatment The FTC has recently sent warning letters to another 21 companies allegedly claiming that their products can prevent or cure COVID-19. These...
The “Professional Plaintiff”
Be warned of the “Professional Plaintiff” A client recently received the ultimate “shakedown” letter – claiming violation of the California CAN-SPAM law as a result of getting 8 emails, demanding $80,000 in statute-mandated damages, yet willing to settle for $2400....
Testimonials.
Be In Touch.
Peter Hoppenfeld is counsel to entrepreneurs and companies in diverse industries with particular emphasis on distribution, direct marketing, licensing and deal making. Please use this form to contact him directly.