{"id":2413,"date":"2020-09-11T15:27:48","date_gmt":"2020-09-11T15:27:48","guid":{"rendered":"http:\/\/peterhoppenfeld.flywheelsites.com\/?p=2413"},"modified":"2020-09-18T16:47:11","modified_gmt":"2020-09-18T16:47:11","slug":"natural-means-natural","status":"publish","type":"post","link":"https:\/\/peterhoppenfeld.com\/natural-means-natural\/","title":{"rendered":"Natural Means Natural"},"content":{"rendered":"

It’s Simple. “100% Natural” Means Just That.<\/h4>\n
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FTC has charged four companies that market skin care products, shampoos, and sunscreens online for making false claims that their products are<\/span> “all<\/span> natural” or<\/span> “100%<\/span> natural,” despite them containing synthetic ingredients. These companies have settled the charges.\u00a0<\/span><\/div>\n
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Going forward<\/span> “<\/span>each<\/i><\/span> of the four companies is barred from making similar misrepresentations in the future and must have competent and reliable evidence to substantiate any ingredient-related, environmental, or health claims it makes<\/i><\/span>.”<\/span><\/div>\n
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Here are the details of the four companies from <\/span>the article<\/u><\/a><\/span>:<\/span><\/div>\n
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  1. \n
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    1. Trans-India Products, Inc., doing business as ShiKai, based in Santa Rosa, California, markets<\/i><\/span> <\/i>\u201cAll<\/i><\/span> Natural Hand and Body Lotion\u201d and<\/i><\/span> <\/i>\u201cAll<\/i><\/span> Natural Moisturizing Gel\u201d both directly and through third-party websites including walgreens.com and vitacoast.com. The lotion contains Dimethicone, Ethyhexyl Glycerin, and Phenoxyethanol. The gel contains Phenoxyethanol.<\/i><\/span><\/li>\n
    2. Erickson Marketing Group, doing business as Rocky Mountain Sunscreen, based in Aravada, Colorado, uses its website to promote<\/i><\/span> <\/i>\u201call<\/i><\/span> natural\u201d products such as the<\/i><\/span> <\/i>\u201cNatural<\/i><\/span> Face Stick,\u201d which contains Dimethicone, Polyethylene, and other synthetic ingredients.<\/i><\/span><\/li>\n
    3. ABS Consumer Products, LLC, doing business as EDEN BodyWorks, based in Memphis, Tennessee, markets haircare products on its own websites and at Walmart.com. It makes<\/i><\/span> <\/i>\u201call<\/i><\/span> natural\u201d claims for products including<\/i><\/span> <\/i>\u201cCoconut<\/i><\/span> Shea All Natural Styling Elixer\u201d and<\/i><\/span> <\/i>\u201cJojoba<\/i><\/span> Monoi All Natural Shampoo.\u201d In reality, the products contain a range of synthetic ingredients such as Polyquaternium-37, Phenoxyethanol, Caprylyl Glycol, and Polyquaternium-7.<\/i><\/span><\/li>\n
    4. Beyond Coastal, based in Salt Lake City, Utah, uses its website to sell its<\/i><\/span> <\/i>\u201cNatural<\/i><\/span> Sunscreen SPF 30,\u201d describing it as<\/i><\/span> <\/i>\u201c100%<\/i><\/span> natural.\u201d However, it also contains Dimethicone.<\/i><\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n
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      When promoting, advertising or selling your healthcare or beauty care products, do not misrepresent the following:\u00a0<\/span><\/div>\n
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      • If the product is<\/span> “all<\/span> natural” or<\/span> “100%<\/span> natural”\u00a0<\/span><\/li>\n
      • The extent of natural or synthetic components in the product\u00a0<\/span><\/li>\n
      • The ingredients or composition of the product\u00a0<\/span><\/li>\n
      • The benefits of the product<\/span><\/li>\n<\/ul>\n
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        Any claims you make must be backed up by reliable evidence, scientific studies, tests or research, or should have been evaluated by qualified professionals using generally accepted methods.\u00a0<\/span><\/div>\n
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        Bottom line, honesty is the best policy when it comes to advertising. Stick to it.\u00a0<\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        It’s Simple. “100% Natural” Means Just That. FTC has charged four companies that market skin care products, shampoos, and sunscreens online for making false claims that their products are “all natural” or “100% natural,” despite them containing synthetic ingredients. These companies have settled the charges.\u00a0 \u00a0 Going forward “each of the four companies is barred […]<\/p>\n","protected":false},"author":2,"featured_media":2414,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[2,40,34,4,39],"tags":[],"_links":{"self":[{"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/posts\/2413"}],"collection":[{"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/comments?post=2413"}],"version-history":[{"count":0,"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/posts\/2413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/media\/2414"}],"wp:attachment":[{"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/media?parent=2413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/categories?post=2413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/tags?post=2413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}