{"id":2380,"date":"2020-09-11T15:12:30","date_gmt":"2020-09-11T15:12:30","guid":{"rendered":"http:\/\/peterhoppenfeld.flywheelsites.com\/?p=2380"},"modified":"2020-09-11T16:11:25","modified_gmt":"2020-09-11T16:11:25","slug":"ftc-guide-for-social-media-influencers","status":"publish","type":"post","link":"https:\/\/peterhoppenfeld.com\/ftc-guide-for-social-media-influencers\/","title":{"rendered":"FTC Guide for Social Media Influencers"},"content":{"rendered":"<h4>SOPs for Disclosures in Social Media Posts<\/h4>\n<hr \/>\n<div>\n<div><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz66zkz122zf0z85z6iy8z90zcz84zu8z68znl6z88zz86zz76zz78zertr2z74zz87z\">This is for the Kardashians and Jenners&#8230; and every other person with a following&#8230;<\/span><\/div>\n<div><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz66zkz122zf0z85z6iy8z90zcz84zu8z68znl6z88zz86zz76zz78zertr2z74zz87z\">\u00a0<\/span><\/div>\n<div><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz66zkz122zf0z85z6iy8z90zcz84zu8z68znl6z88zz86zz76zz78zertr2z74zz87z\">The FTC has issued <\/span><span class=\"attrlink url author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz66zkz122zf0z85z6iy8z90zcz84zu8z68znl6z88zz86zz76zz78zertr2z74zz87z\"><a class=\"attrlink\" href=\"https:\/\/www.ftc.gov\/system\/files\/documents\/plain-language\/1001a-influencer-guide-508_1.pdf\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/www.ftc.gov\/system\/files\/documents\/plain-language\/1001a-influencer-guide-508_1.pdf\"><u>a guide<\/u><\/a><\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz66zkz122zf0z85z6iy8z90zcz84zu8z68znl6z88zz86zz76zz78zertr2z74zz87z\"> for social media<\/span> <span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz66zkz122zf0z85z6iy8z90zcz84zu8z68znl6z88zz86zz76zz78zertr2z74zz87z h-quot\">&#8220;Influencers.&#8221;<\/span><\/div>\n<div><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz66zkz122zf0z85z6iy8z90zcz84zu8z68znl6z88zz86zz76zz78zertr2z74zz87z\">\u00a0<\/span><\/div>\n<div><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz66zkz122zf0z85z6iy8z90zcz84zu8z68znl6z88zz86zz76zz78zertr2z74zz87z\">If you<\/span> <span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz66zkz122zf0z85z6iy8z90zcz84zu8z68znl6z88zz86zz76zz78zertr2z74zz87z h-quot\">&#8220;endorse&#8221;<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz66zkz122zf0z85z6iy8z90zcz84zu8z68znl6z88zz86zz76zz78zertr2z74zz87z\"> products for any sort of value, mention them in your Instagram posts, or speak of them in your videos, or tweet about them, or talk about them on any platform, this is an invaluable resource that outlines exactly how you must go about doing it.<\/span><\/div>\n<div><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz66zkz122zf0z85z6iy8z90zcz84zu8z68znl6z88zz86zz76zz78zertr2z74zz87z\">\u00a0<\/span><\/div>\n<div>\n<ul class=\"listtype-quote listindent1 list-quote1\">\n<li><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz66zkz122zf0z85z6iy8z90zcz84zu8z68znl6z88zz86zz76zz78zertr2z74zz87z\">&#8220;If you endorse a product through social media, your endorsement message should make it obvious when you have a relationship<\/span> <span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz66zkz122zf0z85z6iy8z90zcz84zu8z68znl6z88zz86zz76zz78zertr2z74zz87z h-lparen\">(\u201cmaterial<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz66zkz122zf0z85z6iy8z90zcz84zu8z68znl6z88zz86zz76zz78zertr2z74zz87z\"> connection\u201d) with the brand. A<\/span> <span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz66zkz122zf0z85z6iy8z90zcz84zu8z68znl6z88zz86zz76zz78zertr2z74zz87z h-ldquo\">\u201cmaterial<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz66zkz122zf0z85z6iy8z90zcz84zu8z68znl6z88zz86zz76zz78zertr2z74zz87z\"> connection\u201d to the brand includes a personal, family, or employment relationship or a financial relationship \u2013 such as the brand paying you or giving you free or discounted products or services.<\/span><\/li>\n<\/ul>\n<\/div>\n<div><\/div>\n<div>\n<ul class=\"listtype-quote listindent1 list-quote1\">\n<li><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz66zkz122zf0z85z6iy8z90zcz84zu8z68znl6z88zz86zz76zz78zertr2z74zz87z\">Telling your followers about these kinds of relationships is important because it helps keep your recommendations honest and truthful, and it allows people to weigh the value of your endorsements.&#8221;<\/span><\/li>\n<\/ul>\n<\/div>\n<div><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz66zkz122zf0z85z6iy8z90zcz84zu8z68znl6z88zz86zz76zz78zertr2z74zz87z\">\u00a0<\/span><\/div>\n<div><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz66zkz122zf0z85z6iy8z90zcz84zu8z68znl6z88zz86zz76zz78zertr2z74zz87z\">The guide outlines ways to make it clear to consumers that there is a<\/span> <span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz66zkz122zf0z85z6iy8z90zcz84zu8z68znl6z88zz86zz76zz78zertr2z74zz87z h-quot\">&#8220;material<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz66zkz122zf0z85z6iy8z90zcz84zu8z68znl6z88zz86zz76zz78zertr2z74zz87z\"> connection&#8221; of some sort, and that the post\/mention is an advertisement or is sponsored.\u00a0<\/span><\/div>\n<div><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz66zkz122zf0z85z6iy8z90zcz84zu8z68znl6z88zz86zz76zz78zertr2z74zz87z\">\u00a0<\/span><\/div>\n<div><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz66zkz122zf0z85z6iy8z90zcz84zu8z68znl6z88zz86zz76zz78zertr2z74zz87z\">There is no short cut to smart &#8230;&#8230; read it in detail <\/span><span class=\"attrlink url author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz66zkz122zf0z85z6iy8z90zcz84zu8z68znl6z88zz86zz76zz78zertr2z74zz87z\"><a class=\"attrlink\" href=\"https:\/\/www.ftc.gov\/system\/files\/documents\/plain-language\/1001a-influencer-guide-508_1.pdf\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/www.ftc.gov\/system\/files\/documents\/plain-language\/1001a-influencer-guide-508_1.pdf\"><u>here<\/u><\/a><\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz66zkz122zf0z85z6iy8z90zcz84zu8z68znl6z88zz86zz76zz78zertr2z74zz87z\">.\u00a0<\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>SOPs for Disclosures in Social Media Posts This is for the Kardashians and Jenners&#8230; and every other person with a following&#8230; \u00a0 The FTC has issued a guide for social media &#8220;Influencers.&#8221; \u00a0 If you &#8220;endorse&#8221; products for any sort of value, mention them in your Instagram posts, or speak of them in your videos, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2381,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[2,40,34,4,39],"tags":[],"_links":{"self":[{"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/posts\/2380"}],"collection":[{"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/comments?post=2380"}],"version-history":[{"count":0,"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/posts\/2380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/media\/2381"}],"wp:attachment":[{"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/media?parent=2380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/categories?post=2380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/tags?post=2380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}