If a Story Is Viral, Truth May Be Taking a Beating.<\/p>\n
What\u2019s more important in new-paradigm \u201cjournalism\u2019, the truth (what a concept) or a viral explosion? You\u2019d be surprised what the answer is.<\/p>\n
Some marketers focus only on views. Some embrace what has been described as \u201con line performance art\u201d as a means to catch \u201clightning-in-a-bottle brew of emotion and entertainment that attracts readers and brings in lucrative advertising dollars.\u201d<\/p>\n
\u201cIf you throw something up without fact-checking it, and you\u2019re the first one to put it up, and you get millions and millions of views, and later it\u2019s proved false, you still got those views. That\u2019s a problem. The incentives are all wrong.\u201d<\/p>\n
So, when do we demand that on-line outlets live by the same rules as traditional media? When do we demand the truth or at least demand that fiction is clearly labeled as story telling?<\/p>\n","protected":false},"excerpt":{"rendered":"
If a Story Is Viral, Truth May Be Taking a Beating. What\u2019s more important in new-paradigm \u201cjournalism\u2019, the truth (what a concept) or a viral explosion? You\u2019d be surprised what the answer is. Some marketers focus only on views. Some embrace what has been described as \u201con line performance art\u201d as a means to catch […]<\/p>\n","protected":false},"author":2,"featured_media":2192,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[33,4],"tags":[],"_links":{"self":[{"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/posts\/1854"}],"collection":[{"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/comments?post=1854"}],"version-history":[{"count":0,"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/posts\/1854\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/media\/2192"}],"wp:attachment":[{"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/media?parent=1854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/categories?post=1854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/tags?post=1854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}