{"id":1773,"date":"2013-07-16T15:42:38","date_gmt":"2013-07-16T15:42:38","guid":{"rendered":"http:\/\/peterhoppenfeld.flywheelsites.com\/?p=1773"},"modified":"2020-09-11T16:11:39","modified_gmt":"2020-09-11T16:11:39","slug":"my-big-idea-coming-soon-to-the-market","status":"publish","type":"post","link":"https:\/\/peterhoppenfeld.com\/my-big-idea-coming-soon-to-the-market\/","title":{"rendered":"My \u201cBig Idea\u201d \u2013 Coming Soon to the Market"},"content":{"rendered":"<p><span style=\"color: #000000;\">I have no doubt (especially given conversations I\u2019ve had with clients, friends and \u201cindustry\u201d leaders) that there is a need for a course that focuses on the business and legalities of marketing and to focus in a very real way on:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">How to Make the Deal<\/span><\/li>\n<li><span style=\"color: #000000;\">How to Build a Sustainable Business<\/span><\/li>\n<li><span style=\"color: #000000;\">Dispelling the myth that a series of launches is the endgame<\/span><\/li>\n<li><span style=\"color: #000000;\">Why the \u201cLifestyle\u201d of the digital marketer does not preclude being a real business \u2013 it requires it<\/span><\/li>\n<li><span style=\"color: #000000;\">Learning my approach to helping my clients attain their goals while respecting their personal sensibilities for risk and reward.<\/span><\/li>\n<li><span style=\"color: #000000;\">Exposing a larger audience to real life dialogues with industry leaders and experts in a style that teaches and opens the curtain on the mindset of success<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">&nbsp;I\u2019ve seen how juiced the IM audience gets when leaders talk business.&nbsp; There is a large and growing community of marketers who have taken courses, or apprenticed; who have some success in the IM space \u2013 either selling their own offer, driving traffic, running jvs or active in the \u201caffiliate\u201d space.&nbsp; There are also a bunch of folk who have moved up the ladder to offering their own coaching, masterminds and events.&nbsp;<\/span><\/p>\n<p><span style=\"color: #000000;\">The missing link \u2013 business skills. Respectfully, they typically have none.&nbsp;<\/span><\/p>\n<p><span style=\"color: #000000;\">Two dynamics are at play and both make the product I am planning attractive and saleable \u2013 the need for to bring the business of IM (or \u201cexperts,\u201d \u201ctrainers\u201d, etc, etc) to the next level and, the need to know the right way to operate in the compliance environment so that marketers can keep what they earn and \u201csleep well at night.\u201d <\/span><\/p>\n<p><span style=\"color: #000000;\">Even more importantly, IMr\u2019s are facing issues that they never imagined they would be facing \u2013 bringing in partners, hiring and firing employees, renting offices, merchant banking, acquisitions, trademarks, copycats ripping off projects, forgery, paper trailing vendor, etc., etc.<\/span><\/p>\n<p><span style=\"color: #000000;\">They do not know that the rules of the game \u2013 testimonials, bus ops, three day right of rescission, privacy, CAN-SPAM, FDA constraints.<\/span><\/p>\n<p><span style=\"color: #000000;\">They do not know how to negotiate.<\/span><\/p>\n<p><span style=\"color: #000000;\">They do not know what due diligence is.<\/span><\/p>\n<p><span style=\"color: #000000;\">They have no business discipline.<\/span><\/p>\n<p><span style=\"color: #000000;\">So, I\u2019m thrilled to be creating a new program that will deliver a huge amount entrepreneurial training in a conversational way.<\/span><\/p>\n<p><span style=\"color: #000000;\">My predisposition was to \u201cpartner up\u201d with an industry leader but I know that bandwith is a factor for the friends and colleagues who I would approach to help present content.&nbsp;<\/span><\/p>\n<p><span style=\"color: #000000;\">Well, the light went off and my plan evolved to a simple approach \u2013conversations with a hand-picked Editorial Board of industry leaders to help deliver off the charts education that supplements and complements the marketing education and training that is on the market.&nbsp;<\/span><\/p>\n<p><span style=\"color: #000000;\">The inaugural Editorial Board is in place and the rocks-star team of Travis Houston, Mary Agnes Antonopoulos and Kevin Rogers are helping me bring this to fruition.<\/span><\/p>\n<p><span style=\"color: #000000;\">Sit tight!<\/span><\/p>\n<p><span style=\"color: #000000;\">Coming Soon.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have no doubt (especially given conversations I\u2019ve had with clients, friends and \u201cindustry\u201d leaders) that there is a need for a course that focuses on the business and legalities of marketing and to focus in a very real way on: How to Make the Deal How to Build a Sustainable Business Dispelling the myth [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2218,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[40,39],"tags":[42,41],"_links":{"self":[{"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/posts\/1773"}],"collection":[{"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/comments?post=1773"}],"version-history":[{"count":0,"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/posts\/1773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/media\/2218"}],"wp:attachment":[{"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/media?parent=1773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/categories?post=1773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/peterhoppenfeld.com\/wp-json\/wp\/v2\/tags?post=1773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}