Featured Clients.
Peter been described as a “lawyer who really understands marketing” and “a marketer who happens to be a lawyer.” His approach to representing clients is a holistic approach that aims to bring peace of mind and direction to the business/legal issues that successful, dynamic entrepreneurs face on a daily basis. As a lawyer, advisor, counselor, friend and devil’s advocate, he aims to integrate himself into his clients’ inner circles and provide caring yet dynamic contributions to their lives and businesses.
Services.

Strategic Advisor
Peter is a seasoned strategist, advisor and transactional, commercial attorney with direct marketing, distribution, licensing, marketing, branding and operational expertise.

Legal Representation

Expansion Strategies

DIRECT MARKETING

SMART PLANNING

INDUSTRY LEADER
Media.
Blog.
“ADA” Website Shakedowns
Making Your Website Accessible and ADA Compliant. A number of clients have expressed concern about an Americans with Disabilities Act (ADA) website compliance "shakedown." Yes, these legal actions are "shakedowns" pure and simple. Shakedowns that primarily benefit...
Business and Publishing How-To’s with Laura Steward
Catch Me in Conversation with Laura on Her Acclaimed Podcast. Here’s a blast from the past post. A little over a year ago I had the fun opportunity to be invited on Laura Steward’s podcast. It was an amazing interview. With Laura, It’s All About the Questions, and...
Health Advice is Free Speech? “No,” Says Court
Florida-based Health Coach Loses Case After Arguing First Amendment Many of you have read or heard about the decision involving a “health coach” from Florida who attempted to defend her unlicensed rendering of nutritional advice as a violation of free speech. The...
Dealing with Lawsuits and Legal Compliance
Listen to Me Talk About Doing Business in a Litigious World on Mike Dillard's Podcast Recently I had the honor of being a guest on Mike Dillard's podcast. Mike is a powerhouse, and our conversation was a lot of fun and full of great takeaways. We spoke about one of...
FTC Guide for Social Media Influencers
SOPs for Disclosures in Social Media Posts This is for the Kardashians and Jenners... and every other person with a following... The FTC has issued a guide for social media "Influencers." If you "endorse" products for any sort of value, mention them in your...
FTC Action Against Synovia
Steps Taken to Stop Synovia from Making False Arthritis Treatment Claims The marketing team of Synovia, a dietary supplement that could "supposedly" treat arthritis and alleviate joint pain, has agreed to settle FTC charges, and halt the deceptive marketing tactics...
Testimonials.
Be In Touch.
Peter Hoppenfeld is counsel to entrepreneurs and companies in diverse industries with particular emphasis on distribution, direct marketing, licensing and deal making. Please use this form to contact him directly.