"When You See A Fork In the Road, Take it and Let Us Help You Navigate Growth and Change."

– Peter Hoppenfeld

Featured Clients.

Peter been described as a “lawyer who really understands marketing” and “a marketer who happens to be a lawyer.” His approach to representing clients is a holistic approach that aims to bring peace of mind and direction to the business/legal issues that successful, dynamic entrepreneurs face on a daily basis. As a lawyer, advisor, counselor, friend and devil’s advocate, he aims to integrate himself into his clients’ inner circles and provide caring yet dynamic contributions to their lives and businesses.

Bottom Line, Inc.

Peak Potentials

Ryan Levesque

Yanik Silver

Lisa Sasevich

Sixpack Shortcuts

Marc David

Les Brown

Marissa Peer

Alena Chapman

Mike Dillard

Jeffrey Bland

Todd Herman

Ryan Lee


Jim Kwik

Dr. Kellyann Petrucci

Primal Labs

Traffic and Funnels

Clever Investor

Hint Water

Laila Ali

Agora Financial

The Sleep Doctor

Consumer Health Summit

Brian Kurtz

Food Revolution

Revelation Health


Strategic Advisor

Peter is a seasoned strategist, advisor and transactional, commercial attorney with direct marketing, distribution, licensing, marketing, branding and operational expertise.

Legal Representation

Representation of direct marketers, “thought leaders,” authors, domestic and international training companies, “information marketers” and their founders in all aspects of their legal and business affairs.

Expansion Strategies

Peter provides honest, forthright advice and service based upon decades of real world experience to entrepreneurs who often have never “put their house in order”. He will guide you to both Protect & Expand your business


Peter’s practice involves the representation of “cutting edge” direct marketing companies seeking guidance in the use of info-marketing, teleseminars, webinars, launches, infomercials, seminar sales or network marketing.


Peter Hoppenfeld is counsel to entrepreneurs and companies in diverse industries with particular emphasis on distribution, direct marketing, licensing and deal making.


Peter is a regular speaker and industry leader with appearances at Author101, SAM Retreat as well a regular contributions to the IM community through webinars, interviews and White Papers


The Business of Business and Publishing – Peter Hoppenfeld

The Hidden Legal Hot Buttons Evert Digital Business Must Avoid With Peter Hoppenfeld

Dealing With Lawsuits and Legal Compliance with Peter Hoppenfeld

Freedym – Peter Hoppenfeld


Natural Means Natural

Natural Means Natural

It's Simple. "100% Natural" Means Just That. FTC has charged four companies that market skin care products, shampoos, and sunscreens online for making false claims that their products are "all natural" or "100% natural," despite them containing synthetic ingredients....

Where to Draw the Line in Advertising

Where to Draw the Line in Advertising

Comparing Your Products with Those of Competitors'. I'm asked about this all the time...   Where should marketers draw the line when comparing their products with competitors'. It's one thing to indulge in "puffery" that says that your product is better than your...

The Power of “Free”

The Power of “Free”

What Are You Willing to Give Back in Return for Something Free? An interesting article on the power of “free.”   It is often a common sight in basketball games to see free hot dogs or rolled up tshirts catapulted into the crowds for eager fans to grab on to, often at...

The Business of Content

The Business of Content

Retaining Ownership and Control Over Your Intellectual Property. This one is for all my author and speaker friends and clients.    I recently had a great time talking with Mitchell Levy, Chief Aha Instigator of the Aha Amplifier (, and Peter...

Exaggerated, Misleading Marketing Under Scanner

Exaggerated, Misleading Marketing Under Scanner

FTC and FDA Have Stepped Up Focus on False Claims of Supplement Marketers The FTC and FDA have been extra vigilant lately, and have "stepped up" their focus and attention on the sale of supplements that don't do what they are marketed to do, and on marketers who lie,...

Class Action “Shakedowns”

Class Action “Shakedowns”

Law Firms Scouting for Plaintiffs and Looking for Quick Settlements. It's a well-known fact that plaintiff lawyers start with identifying a target for a class action suit, and then try to find plaintiffs to join the class action. Unfortunately, it's turned into a...


"He's a rare mix of marketer and lawyer."

Dealing with lawyers is normally one of those things you try your best to avoid. But with Peter you actually WANT to talk to him! He can not only help you navigate any potential legal speed traps before you hit them, but he can help you with your marketing and business strategy, too! He’s a rare mix of marketer and lawyer!

Joe Schriefer, CEO, Agora Financial

"Peter is the perfect person to protect, scale, and sustain your enterprise."

Sometimes people are just made up of the exact right blend of expertise, at the right time during progress’s unstoppable momentum, and in the right marketplaces to help the most people possible. Peter Hoppenfeld is this kind of rare gem. After working with Peter for ten years he is my go-to person for all online and business questions. Because of his unique and priceless head for law and his head for business he is the perfect person to protect, scale, and sustain your enterprise. He is also one of the most trusted names in the business because he knows what’s right and he’s all about bringing the right to light for all of his clients.

Camper Bull, President, Heightener

"Peter Hoppenfeld is the guy you want having your back."

If you’re an entrepreneur, you can find an “attorney” anywhere. But what you really need is someone like Peter Hoppenfeld. Peter is part-strategist, part-consigliere and – yes – even part-attorney. Sure.. he knows business inside and out. He knows deals, contracts and all the legalese you can shake a stick at. He has a deep knowledge of business, marketing and entrepreneurship. But he also greatly cares about all his clients. And when you need help. Peter Hoppenfeld is the guy you want having your back.

Ryan Lee

"A very important strategic advisor."

Mr. Hoppenfeld has not only served as our corporate attorney but also as a very important strategic advisor. Big Bold Health, Inc has valued greatly from both his legal expertise and his extraordinary contributions to our business development.

Jeffrey Bland, Ph.D., FACN, President, Big Bold Health 

"Peter is just damn good at what he does"

Peter is a brand and business builder, a big picture thinker, a fierce friend and advocate who disarms with his ever-present charm, calm and honesty. And yes, he’s a legal ninja second to none. He’s unstoppable, smart, a class act whose counsel has consistently been a saving grace. He’s just damn good at what he does and is the most creative, determined and savvy partner one could hope for in any business setting. He’s what an attorney should be, but most aren’t. For me, peace of mind is knowing Peter sits on my side of the table.

Gary W. Goldstein
Author, Speaker, Hollywood Film Producer,

"Peter is a secret weapon inside my business"

Peter is an attorney…and a skilled one…but to call him that does him a disservice. He is so much more. Peter is a marketing partner, a reasonable and calming voice (in the vast wilderness of “lawyers”), a superb counselor on all sorts of business issues…and most importantly, a trusting friend. A real-life consigliere like no other…and that has nothing to being an adviser to a “crime boss.” He is instead a consigliere to dozens of conscientious business people and entrepreneurs (in a wide variety of businesses, both online and offline) who can guide you through the maze of regulation, compliance…and good taste as well. These business owners rarely make a move in business without calling Peter first….and I am one of them. He is a secret weapon inside my business; and now that you are aware of him, he’s not such a secret to you anymore either…which is good news for you.

Brian Kurtz
Titans Marketing

Be In Touch.

Peter Hoppenfeld is counsel to entrepreneurs and companies in diverse industries with particular emphasis on distribution, direct marketing, licensing and deal making. Please use this form to contact him directly.

172 East Boston Post Road, Mamaroneck, NY 10543

(914) 698-3440