Featured Clients.
Peter been described as a “lawyer who really understands marketing” and “a marketer who happens to be a lawyer.” His approach to representing clients is a holistic approach that aims to bring peace of mind and direction to the business/legal issues that successful, dynamic entrepreneurs face on a daily basis. As a lawyer, advisor, counselor, friend and devil’s advocate, he aims to integrate himself into his clients’ inner circles and provide caring yet dynamic contributions to their lives and businesses.
Services.
Strategic Advisor
Peter is a seasoned strategist, advisor and transactional, commercial attorney with direct marketing, distribution, licensing, marketing, branding and operational expertise.
Legal Representation
Expansion Strategies
DIRECT MARKETING
SMART PLANNING
INDUSTRY LEADER
Media.
Blog.
Natural Means Natural
It's Simple. "100% Natural" Means Just That. FTC has charged four companies that market skin care products, shampoos, and sunscreens online for making false claims that their products are "all natural" or "100% natural," despite them containing synthetic ingredients....
Where to Draw the Line in Advertising
Comparing Your Products with Those of Competitors'. I'm asked about this all the time... Where should marketers draw the line when comparing their products with competitors'. It's one thing to indulge in "puffery" that says that your product is better than your...
The Power of “Free”
What Are You Willing to Give Back in Return for Something Free? An interesting article on the power of “free.” It is often a common sight in basketball games to see free hot dogs or rolled up tshirts catapulted into the crowds for eager fans to grab on to, often at...
The Business of Content
Retaining Ownership and Control Over Your Intellectual Property. This one is for all my author and speaker friends and clients. I recently had a great time talking with Mitchell Levy, Chief Aha Instigator of the Aha Amplifier (http://AhaAmplifier.com), and Peter...
Exaggerated, Misleading Marketing Under Scanner
FTC and FDA Have Stepped Up Focus on False Claims of Supplement Marketers The FTC and FDA have been extra vigilant lately, and have "stepped up" their focus and attention on the sale of supplements that don't do what they are marketed to do, and on marketers who lie,...
Class Action “Shakedowns”
Law Firms Scouting for Plaintiffs and Looking for Quick Settlements. It's a well-known fact that plaintiff lawyers start with identifying a target for a class action suit, and then try to find plaintiffs to join the class action. Unfortunately, it's turned into a...
Testimonials.
Be In Touch.
Peter Hoppenfeld is counsel to entrepreneurs and companies in diverse industries with particular emphasis on distribution, direct marketing, licensing and deal making. Please use this form to contact him directly.