SOPs for Disclosures in Social Media Posts
This is for the Kardashians and Jenners… and every other person with a following…
If you “endorse” products for any sort of value, mention them in your Instagram posts, or speak of them in your videos, or tweet about them, or talk about them on any platform, this is an invaluable resource that outlines exactly how you must go about doing it.
- “If you endorse a product through social media, your endorsement message should make it obvious when you have a relationship (“material connection”) with the brand. A “material connection” to the brand includes a personal, family, or employment relationship or a financial relationship – such as the brand paying you or giving you free or discounted products or services.
- Telling your followers about these kinds of relationships is important because it helps keep your recommendations honest and truthful, and it allows people to weigh the value of your endorsements.”
The guide outlines ways to make it clear to consumers that there is a “material connection” of some sort, and that the post/mention is an advertisement or is sponsored.