by Peter Hoppenfeld | Sep 3, 2020 | FTC, Uncategorized
21 Warning Letters Sent by the FTC to Companies Making Unsubstantiated Claims About Coronavirus Prevention & Treatment The FTC has recently sent warning letters to another 21 companies allegedly claiming that their products can prevent or cure COVID-19. These...
by Peter Hoppenfeld | Jan 8, 2015 | FTC, Uncategorized
NEW FROM THE FTC — Gut Check: A Reference Guide for Media on Spotting False Weight Loss Claims FTC COMPLIANCE UPDATE As part of its enforcement activities in the weight loss arena, the FTC has issued an advisory targeted to media outlets entitled — Gut...
by Peter Hoppenfeld | Nov 5, 2014 | Compliance, FTC
· Oct 14, a group of marketers who allegedly tricked consumers into buying phony health insurance are permanently banned from selling healthcare-related products under a settlement with the Federal Trade Commission. The settlement resolves...
by Peter Hoppenfeld | Jun 29, 2013 | Business, Compliance, FTC
“Results Are No Longer Typical” and Your Advertising & Marketing Face the Biggest Changes in Compliance in a Generation The use of testimonials and endorsements has always been a central element to advertising, marketing, email, direct mail and infomercial...
by Peter Hoppenfeld | Jun 29, 2013 | Compliance, FTC
The Most Ignored FTC Rule in the Live Event/Seminar Industry The seminar or conference setting to deliver content and sell additional training, products and services is a well-known, popular and “bread and butter” direct marketing strategy. Amazingly, speakers...
by Peter Hoppenfeld | Jun 29, 2013 | Compliance, FTC
Consumers love things that are free and marketers love to “give” “free” stuff away to get customers to buy their stuff. I review offers for clients all the time and a common question is when is “free” really “free” and when “free” be legally used in an offer....
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