by Peter Hoppenfeld | Dec 11, 2014 | Compliance, News
If a Story Is Viral, Truth May Be Taking a Beating. What’s more important in new-paradigm “journalism’, the truth (what a concept) or a viral explosion? You’d be surprised what the answer is. Some marketers focus only on views. Some embrace what has been described as...
by Peter Hoppenfeld | Nov 5, 2014 | Compliance, FTC
· Oct 14, a group of marketers who allegedly tricked consumers into buying phony health insurance are permanently banned from selling healthcare-related products under a settlement with the Federal Trade Commission. The settlement resolves...
by Peter Hoppenfeld | Jul 21, 2014 | Compliance, News
The Canada Anti-Spam Law is now in effect. Compliance is manageable and can be reasonably navigated, if you know the rules. My observation, representing marketers who have activities on both sides of the border is that there is a lot of mis-information about the...
by Peter Hoppenfeld | Jun 29, 2013 | Business, Compliance, FTC
“Results Are No Longer Typical” and Your Advertising & Marketing Face the Biggest Changes in Compliance in a Generation The use of testimonials and endorsements has always been a central element to advertising, marketing, email, direct mail and infomercial...
by Peter Hoppenfeld | Jun 29, 2013 | Compliance, FTC
The Most Ignored FTC Rule in the Live Event/Seminar Industry The seminar or conference setting to deliver content and sell additional training, products and services is a well-known, popular and “bread and butter” direct marketing strategy. Amazingly, speakers...
by Peter Hoppenfeld | Jun 29, 2013 | Compliance, FTC
Consumers love things that are free and marketers love to “give” “free” stuff away to get customers to buy their stuff. I review offers for clients all the time and a common question is when is “free” really “free” and when “free” be legally used in an offer....
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