by Peter Hoppenfeld | Sep 11, 2020 | Business, Entrepreneurship, Health, News
Congratulations to my friend and client Dr. Steve Eisenberg. Kudos to my friend and client Dr. Steven G. Eisenberg for going far and beyond to make a positive difference in the lives of his patients and their families. Known in his circle and beyond as the...
by Peter Hoppenfeld | Sep 11, 2020 | Business, Compliance, Entrepreneurship, News
Podcast on Bacon Wrapped Business with Brad Costanzo. Check out my appearance on “Bacon Wrapped Business” with Brad Costanzo. Brad is a serial entrepreneur, growth consultant and investor. He’s often referred to as an “Opportuneur,” –...
by Peter Hoppenfeld | Sep 11, 2020 | Business, Entrepreneurship, FTC, News, Products
It’s Simple. “100% Natural” Means Just That. FTC has charged four companies that market skin care products, shampoos, and sunscreens online for making false claims that their products are “all natural” or “100% natural,”...
by Peter Hoppenfeld | Sep 11, 2020 | Business, Compliance, Entrepreneurship, News, Products
Comparing Your Products with Those of Competitors’. I’m asked about this all the time… Where should marketers draw the line when comparing their products with competitors’. It’s one thing to indulge in “puffery” that says...
by Peter Hoppenfeld | Sep 11, 2020 | Business, Compliance, Entrepreneurship, News, Products
What Are You Willing to Give Back in Return for Something Free? An interesting article on the power of “free.” It is often a common sight in basketball games to see free hot dogs or rolled up tshirts catapulted into the crowds for eager fans to grab on to, often at...
by Peter Hoppenfeld | Sep 11, 2020 | Business, Entrepreneurship, News, Products
Retaining Ownership and Control Over Your Intellectual Property. This one is for all my author and speaker friends and clients. I recently had a great time talking with Mitchell Levy, Chief Aha Instigator of the Aha Amplifier (http://AhaAmplifier.com), and Peter...
by Peter Hoppenfeld | Sep 11, 2020 | Business, Compliance, Entrepreneurship, News, Products
FTC and FDA Have Stepped Up Focus on False Claims of Supplement Marketers The FTC and FDA have been extra vigilant lately, and have “stepped up” their focus and attention on the sale of supplements that don’t do what they are marketed to do, and on...
by Peter Hoppenfeld | Sep 11, 2020 | Business, Compliance, Entrepreneurship, News, Products
Law Firms Scouting for Plaintiffs and Looking for Quick Settlements. It’s a well-known fact that plaintiff lawyers start with identifying a target for a class action suit, and then try to find plaintiffs to join the class action. Unfortunately, it’s turned...
by Peter Hoppenfeld | Sep 11, 2020 | Business, Compliance, News, Products
Best Practices to Follow When Using Stock Photos on Your Website. Many of our clients have been receiving notices from copyright owners alleging that they have infringed copyrights to stock photos or images. We believe this to be a new “shakedown” tactic, in which...
by Peter Hoppenfeld | Sep 11, 2020 | Business, Compliance, Entrepreneurship, News, Products
Making Your Website Accessible and ADA Compliant. A number of clients have expressed concern about an Americans with Disabilities Act (ADA) website compliance “shakedown.” Yes, these legal actions are “shakedowns” pure and simple. Shakedowns...
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