by Peter Hoppenfeld | Sep 11, 2020 | Business, Compliance, Entrepreneurship, News
Podcast on Bacon Wrapped Business with Brad Costanzo. Check out my appearance on “Bacon Wrapped Business” with Brad Costanzo. Brad is a serial entrepreneur, growth consultant and investor. He’s often referred to as an “Opportuneur,” –...
by Peter Hoppenfeld | Sep 11, 2020 | Business, Entrepreneurship, FTC, News, Products
It’s Simple. “100% Natural” Means Just That. FTC has charged four companies that market skin care products, shampoos, and sunscreens online for making false claims that their products are “all natural” or “100% natural,”...
by Peter Hoppenfeld | Sep 11, 2020 | Business, Compliance, Entrepreneurship, News, Products
Comparing Your Products with Those of Competitors’. I’m asked about this all the time… Where should marketers draw the line when comparing their products with competitors’. It’s one thing to indulge in “puffery” that says...
by Peter Hoppenfeld | Sep 11, 2020 | Business, Compliance, Entrepreneurship, News, Products
What Are You Willing to Give Back in Return for Something Free? An interesting article on the power of “free.” It is often a common sight in basketball games to see free hot dogs or rolled up tshirts catapulted into the crowds for eager fans to grab on to, often at...
by Peter Hoppenfeld | Sep 11, 2020 | Business, Entrepreneurship, News, Products
Retaining Ownership and Control Over Your Intellectual Property. This one is for all my author and speaker friends and clients. I recently had a great time talking with Mitchell Levy, Chief Aha Instigator of the Aha Amplifier (http://AhaAmplifier.com), and Peter...
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